The world is increasingly digital, from shopping to consumer products to telehealth appointments, job applications, banking, and more. Unfortunately, millions of people with disabilities still face barriers online.
But it doesn’t have to be that way. By committing to digital accessibility, you can help ensure that everyone can participate fully in our digital world, whatever their abilities.
Together, we can make it happen.
Digital accessibility means designing and developing a digital world that includes everyone.
Websites, mobile apps, consumer products and other digital experiences can be made usable for all people, regardless of age, ability or means of access — but only if accessibility is part of the design and development process.
Otherwise, there will inevitably be barriers that make it difficult or impossible for people with disabilities to engage and interact as intended.
A digital barrier is anything that gets in the way of someone being able to fully use or engage with a digital experience. For example:
Accessibility is important for websites, but is equally vital for all digital experiences, including mobile apps, digital displays, kiosks, connected products, and more. Anything with a digital interface or connection should be developed with the needs of people with disabilities in mind.
People who are blind and visually impaired actually use computers, phones, and other electronic devices just as much as sighted people. They just have different ways of accessing them. Blind people interact with technology using what are called assistive technologies. These include screen readers (which read onscreen content aloud), refreshable braille displays, and digital screen magnification.
61 million adults in the US — and one billion people worldwide — have a disability.
Disabilities span a wide range of categories, including mobility, vision, hearing, and cognition. Some disabilities are invisible or temporary, and in many cases, people develop disabilities as they age. It’s estimated that 1 in 4 people will experience a disability at some point in their life.
So, when you improve accessibility, you’re not just helping a select few individuals; you’re making change on a global scale.
More and more organizations today recognize the importance of diversity, equity, and inclusion (DEI). As part of their DEI work, they’re building more inclusive cultural, physical, and digital environments for people with disabilities — whether it’s their customers, employees, or vendors.
But accessibility is more than just the right thing to do. It’s also a smart business decision.
Accessible digital experiences are more intuitive, flexible, and user-friendly — which makes them better not just for people with disabilities, but for everyone. Accessible design best practices like video captions, color contrast, and intuitive forms and labels improve the user experience cross the board. As you build your knowledge, you can guide your company toward a culture of accessibility, where the needs of all users are built into your design and development process.
Ready to find out where your organization stands, and how you can improve? Get in touch and we’ll set up a time for your team to meet with one of our experts.