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Accessibility for Marketers

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Course Overview:

Learn how to create accessible content across all of your marketing channels. From your social media to your emails, ads, multimedia and SEO, this training provides accessibility best practices for all of your digital marketing efforts. With this training, you’ll ensure your marketing messages can reach everyone, including people with disabilities.

Learning Objectives

  • Design elements

    Learn accessibility considerations for your common design elements, like your color palette.
  • Content authoring

    Learn how to create your content in an accessible way, from the language you use to your structure.
  • Multimedia

    Learn how to make your multimedia accessible to the widest possible audience.
  • Digital marketing channels

    Learn the top considerations across all of your digital marketing channels, from your social media to your digital ads and everything in between (including chatbots).


This training is primarily intended for digital marketing personnel, but also recommended for authors, writers and content creators.

Time estimate:

This training typically takes 1.5 hours.

Topics covered:

During this training, we typically cover the following topics:

  • Introduction to accessibility
  • US disability market information
  • Marketing ecosystem
    • Websites (public & private)
    • Microsites and landing pages
    • Mobile apps
    • Multimedia
    • Social media
    • Email
    • Infographics
    • PDFs
    • Chatbots
  • Design elements: contrast & color palettes
  • Content authoring
    • Authoring tools
    • Formatting text
    • Images
    • Writing style
  • Multimedia
    • Auditory, visual and physical disabilities
    • Text transcripts
    • Captions for narrative and sounds
    • Controls
  • Social media
    • Content
    • Features and limitations of social media channels
    • Accessibility of hashtags
    • Label links for assistive technologies
    • Keyboard traps
  • Digital advertising
    • Banner ads
    • Animation
    • Call To Action (CTA)
    • Landing pages
  • Email marketing
    • What is an accessible email?
    • Accessible design for HTML
    • Selecting email marketing campaign tools
      • Template functionality
      • CSS limitations
      • HTML coding hygiene
    • Plain text version
  • Search engine optimization (SEO)
    • Benefits of accessibility
    • Page titles
    • Site map
    • Headings
    • Keywords

Frequently Asked Questions

We’re here to help you achieve better digital accessibility. If you can’t find an answer you need, please contact us.


Our team makes training recommendations based on your unique needs and project timeline. We incorporate training strategically, weaving sessions into your project, so that your teams have the skills they need when they need them, making an immediate impact. Building skills in-house throughout our engagement sets you up for continued success.

As many as you’d like! We don’t limit participants, because as educators, our goal is to build your organization’s skills. We open up our training to your entire team, so you have the help you need to sustain accessibility across your organization.

Of course you can! As you train with us, you can develop your own internal training library, which can serve as a resource for your current and future employees.

Yes, we can work with your vendor! We recommend training be provided in the most accessible format possible and will work directly with your caption provider to implement. If you don’t have a caption provider, we can make recommendations.

Talk to an expert about your accessibility needs.

We’re excited to partner with you to help your organization reach, engage and serve more people, more fully.
Schedule a Free Consultation
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