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Inclusive Language Skills

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Course Overview:

Set your marketers up for success with inclusive language skills they can use across all of your marketing channels.

Inclusive writing is key to supporting your inclusion effort. Your content creators and marketers will learn how to avoid using ableist language and start using inclusive language.

Learning Objectives

  • Addressing the market

    Learn about the disability community and broaden your viewpoint on inclusion.
  • Avoid ableism

    Learn what ableism is and what common phrases and words connote negativity about disabilities.
  • Inclusive writing

    Learn the concept of inclusive writing and how to put it into practice.
  • Top considerations

    Learn about disability culture, person-first language, identity vs. appearance language and other top recommendations.


This training is primarily intended for authors, writers, content creators and marketing teams.

Time estimate:

This training typically takes one hour.

Topics covered:

During this training, we typically cover the following topics:

  • The population of people with disabilities in the US and internationally
  • The Americans with Disabilities Act
  • Digital access standards, policies and recommendations
  • Ableism in writing and speaking
    • Defining ableism
    • Identifying ableism in everyday writing and conversation
    • Ableist vocabulary
    • Language that connotes negativity about disabilities
  • The concept of inclusive writing
  • Parallels between inclusive writing and inclusive design
  • Considerations and recommendations for writing in an inclusive manner
    • Learning about disabilities
    • Disabilities and culture
    • Person-first language, or not?
    • Identity vs. appearance language
    • When in doubt, ask
    • Assumptions about people with disabilities
    • Samples of inclusive writing

Frequently Asked Questions

We’re here to help you achieve better digital accessibility. If you can’t find an answer you need, please contact us.


Our team makes training recommendations based on your unique needs and project timeline. We incorporate training strategically, weaving sessions into your project, so that your teams have the skills they need when they need them, making an immediate impact. Building skills in-house throughout our engagement sets you up for continued success.

As many as you’d like! We don’t limit participants, because as educators, our goal is to build your organization’s skills. We open up our training to your entire team, so you have the help you need to sustain accessibility across your organization.

Of course you can! As you train with us, you can develop your own internal training library, which can serve as a resource for your current and future employees.

Yes, we can work with your vendor! We recommend training be provided in the most accessible format possible and will work directly with your caption provider to implement. If you don’t have a caption provider, we can make recommendations.

Talk to an expert about your accessibility needs.

We’re excited to partner with you to help your organization reach, engage and serve more people, more fully.
Schedule a Free Consultation
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