Making research more inclusive: How iRobot and Cengage are improving accessibility for users with disabilities

iRobot, Perkins Access and Cengage logos.

Do you care about creating products and services that work for all users?

If you’re not including people with disabilities in your research, you’re missing out on 25% of adults in the U.S. and their $500 billion in disposable income.

Learn from iRobot, Cengage and Perkins Access how inclusive research methodologies improve accessibility and usability — for everyone.

Our expert panel shares their experiences and perspectives on inclusive research methods across ux research, customer insights research, and product research and provides actionable tips for making your research more accessible.

Watch the webinar recording and take the first step toward designing inherently accessible experiences. Register now using the form.

Why is this important?

People with disabilities span every demographic, which makes including accessibility in the user research process a unique — and important — opportunity for research teams to improve inclusion and expand your market reach.

By identifying and addressing the challenges users with disabilities might face, you’ll be able to deliver a superior user experience that is more intuitive and streamlined for all of your users.

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Who should watch?

  • Anyone responsible for developing and testing products and services.
  • Researchers, designers and product managers.
  • Business leaders in any industry seeking to create digital experiences that are accessible to everyone, regardless of ability.

You’ll learn about:

Inclusivity: How — and why — you should include people with disabilities in both remote and in-person research activities.

Examples: Techniques for designing and conducting inclusive research.

Takeaways: Key lessons for improving the accessibility of your organization’s research.

  • Lauren Stern.

    Lauren Stern, iRobot, Director of Global Insights

    Lauren is a design researcher focused on creating the most human-centered robots possible. Over the last ten years her work has explored how perception and social cognition shape our experiences with automated systems in diverse contexts, from military zones to living rooms. At iRobot she has helped launch advanced robot capabilities including the first user-customizable home maps on Roomba i7, human-in-the-loop object recognition on Roomba j7, and multi-task collaboration across Roomba and Braava.
  • Elizabeth Gervais headshot.

    Elizabeth Gervais, Ph.D., Cengage, User Experience Research

    Elizabeth draws from her extensive academic and industry technology research background in her current role as a User Experience researcher at Cengage Learning. Over the last 15 years, her research has focused on human/technology interaction in the areas of financial services, education, and social change. At Cengage, she uses mixed-method research methodologies to help stakeholders make data-driven, user-centered decisions that help drive better outcomes and experiences for all users.
  • Gary Aussant headshot.

    Gary Aussant, Perkins Access, Director of Digital Accessibility Consulting

    With a 20-year career in technology and user experience consulting, Gary has helped such Fortune 100 companies as Bank of America, Microsoft, Google, Facebook, eBay, General Motors, Transamerica, and Twitter embrace inclusive design. He specializes in design thinking and usability testing to improve digital experiences early in the product development process and helps clients sustain accessibility through best practices in day-to-day operations.
Katie Martell wears a bright red blazer over a leopard print blouse. In the background is a variety of pink roses.

Katie Martell, Host

Katie Martell is the host of Experience TV, a live show about the experience economy, and creator of Woke-Washed, a forthcoming documentary and book on the collision of social movements and marketing.

Named “one of the most interesting people in B2B marketing” and a top marketing voice on LinkedIn 3x, Katie is a former CMO, startup marketer, and Executive Director of Boston Content. Learn more about Katie, the “unapologetic marketing truth-teller.”